Welcome.
If you have a hard time explaining your offering to your customers, then keep reading. You’ve worked with marketing people and PR agencies and that say they understand your value proposition but when you actually ask them to put together marketing materials, it becomes apparent that besides the broad strokes, they have no idea what you’re selling.
Now you’ve committed time and money to this process, so you spend hours going back and forth so that they, in turn, can attempt to explain complex topics in an easy-to-understand way. Ultimately you get frustrated and do the work yourself when you should be focussing on other, more important things.
Sound familiar? Had enough? Get in touch
I can help you break this cycle.